Meta x Murakami at The Broad

Meta x Murakami at The Broad 2022
As one of the most famous and beloved living artists, Takashi Murakami’s exhibitions always create a lot of excitement and fanfare. For his first solo exhibition at the Broad Museum in Los Angeles, Takashi Murakami: Stepping on the Tail of a Rainbow, BUCK was invited to collaborate with Meta on six site-specific AR filters.

Go With the Flow
Drawing from Mr. Murakami’s catalog of expressive characters, these AR installations marry his vision with the architecture and ethos of The Broad. But the goal was not to simply add virtual sculptures for some extra razzle dazzle. The AR activations serve as a guide for the journey visitors take through the museum — starting at the East-West Bank Plaza and flowing all the way through to the exhibition gallery space.
The effects are discoverable through custom activation vinyls onsite and were the first publicly published Instagram effects to use Meta Spark’s Multiplane Tracking capabilities for AR effects.

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Role - 3D Artist / Modeling and Texturing
Production - BUCK
Client - Murakami
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Check out more:
- Buck Portal
https://buck.co/work/meta-x-murakami-at-the-broad

- Cartoonberw / Latimes / Theartnewspaper
https://www.cartoonbrew.com/tools-of-the-trade/spark-ar-helena-dong-takashi-murakami-220071.html
https://www.latimes.com/entertainment-arts/story/2022-05-23/takashi-murakami-stepping-on-the-tail-of-a-rainbow-broad-museum
https://www.theartnewspaper.com/2022/06/02/murakami-the-broad